Introducing: Your Waterproof Swimming Coach

June 24, 2016

Case Study: A Swimming Equipment Manufacturer

A celebrated swimming equipment manufacturer sought out Intellectsoft to build mobile applications to help swimmers capture detailed workout statistics.


Keeping track of workout statistics while swimming is tough and manually counting laps and time passed is nearly impossible while trying to focus on performance.

This manufacturer innovates swimming through high-end swim equipment technology designed to help everyone from novices to champions master their technique and provides coaches with the toolkit necessary to instruct and reinforce the fundamental skills of swimming.

This equipment is designed for swimmers by swimmers who have a rich background in coaching exceptional swimmers to success. Simply put, no one understands the joy and challenges of swimming better and we were thrilled when they reached out to the Intellectsoft team in the interest of collaboration.

The client conducted a broad RFP issuance of development firms over a month period, before narrowing their sights on Intellectsoft’s broad set of development expertise. After screening for relevant project experience with projects of this size and scope, the client choose Intellectsoft as their development partner for this complex Bluetooth Low Energy (BLE) project.

Software That Holds Water

The swimming equipment manufacturer already had the wearable hardware designed but before they could start tracking key swimming statistics, they needed to develop the accompanying software to clearly report personalized activity data to the mobile devices of their users.

Intellectsoft built and launched two brand new iOS and Android applications for smartphones and tablets, which pair with two separate Bluetooth 4.0 BLE swimming trackers. The new software uses personalized reports and gamification to encourage users to continue exceeding their own standards in the pool. Thereby giving a boost to the joy and competitive spirit of swimming.

With these devices and the accompanying mobile apps, swimmers can:

  • set their own goals
  • view detailed reports of their workouts in user profiles
  • synchronize their data on the web
  • automatically record their swimming statistics.

On the administrative end, the software enables device authentication across eight different devices and device synchronization for two types of devices, along with comprehensive device management capabilities.

Unbeatable Results

This innovative wearable software solution means that manually capturing swimming statistics is now a thing of the past. Swimmers can strap on the company’s hardware and use the software built by Intellectsoft to create a user profile, track workout times, laps, and calories burned, and view detailed progress reports on the web.

For them it means not only more insights into their workout, but less effort spent focusing on capturing time and laps, and more on what they do best: swimming.